Real leaders stand up and use their moral compass or do they?  Decision-makers need to consider the wider impact of their decisions both in terms of  how they impact on the business internally and externally and specifically with reference to how this impacts on society.   Moreover, will the decision being made support the greater good and not just the bottom line? These are incredibly important  issues due to the emergence of the new technologies.  How we respond and implement the new trends and technologies is crucial to our very survival and quality of life.    Ethics and leadership go hand in hand. We need to produce leaders who are prepared to evaluate the options carefully in these challenging times.    The bottom line is that we need to teach this skill set in leadership and management programmes  along with a whole range of other hard and soft skills.   What we need is a leader that supports the characteristics of an Ethical Ambassador.